Technical GlossaryData Science and Data Management

Consent Management

TR: Rıza Yönetimi

In One Line

The consent-based management of the purposes, scope, and duration under which personal data may be processed.

Consent management is a critical process for ensuring that personal data is used in ways that are lawful and aligned with user preference. Organizations must systematically track what data is collected, for which purpose, whether the user explicitly approved it, and when that consent was updated. This is especially important in marketing analytics, personalization, and third-party data sharing contexts. When consent management is weak, uses that are technically possible may become legally and ethically indefensible.