4 posts
What is GEO? GEO (Generative Engine Optimization) is the discipline of optimizing content to increase its chance of being cited as a source in the answers of generative AI engines like ChatGPT, Perplexity, and Gemini. This guide: a clear definition, how GEO works, the difference from SEO, citability, AI assistant visibility, llms.txt, Türkiye examples, and FAQs.
What are AI Overviews? AI Overviews is an AI-powered answer box at the very top of Google's search results, produced by a language model that summarizes multiple sources. This guide: a clear definition, how Google's generative results work, source selection logic, zero-click and click-through-rate impact, SEO/GEO strategy, and FAQs.
ChatGPT Search now serves 800M weekly users, and roughly 18% of all searches happen inside LLM interfaces. Generative Engine Optimization (GEO) is the discipline of becoming a cited source across ChatGPT, Perplexity, Gemini, and Google AI Overviews. This playbook covers: GEO vs SEO vs AEO, the 7 technical foundations (Schema, E-E-A-T, first 200 words, comparison tables, citation frequency, entity consistency, multi-format), a 50+ item audit checklist, measurement tools (LLMrefs, Profound, Otterly), and a Turkish B2B SaaS case study.
A detailed Turkish guide comparing the three flagship AI search engines — Perplexity Pro/Enterprise, ChatGPT Search (Browse), Google AI Mode (formerly SGE). 10 dimensions including model choice, citation quality, deep research, Turkish support, pricing, API, mobile, KVKK. Strategic AEO/GEO analysis for content producers, comparison with traditional Google search, and practical recommendations for Turkish users.