4 posts
AI in e-commerce moved from recommendation to action. Conversational commerce, autonomous purchasing, ROI figures, and compliance with Turkey’s August 1, 2026 advertising rules and KVKK.
Customers now convey intent to agents to start shopping. Recommendation systems, operational impact, and a readiness guide for Turkish e-commerce.
Agentic commerce is the third wave: agents research and buy on the user's behalf. Google 'Buy for me', 4x conversion, the trust problem, and KVKK personalization limits.
Personalization now drives 45% of online conversions; conversational shopping agents and agentic commerce are rewriting retail. What it means for Turkish e-commerce.