# Reverse ETL

> Source: https://sukruyusufkaya.com/en/glossary/reverse-etl
> Updated: 2026-05-13T20:57:21.777Z
> Type: glossary
> Category: veri-muhendisligi-ve-ai-altyapisi
**TLDR:** An integration approach that moves curated data from analytics platforms back into operational systems.

<p>Reverse ETL enables data produced in the analytics layer to be used not only for reporting but also inside operational systems. Customer segments, scores, recommendations, or risk signals can be pushed back into CRM, marketing automation, and support tools. This turns the data warehouse from a passive reporting environment into an active decision engine. It is especially valuable for revenue-oriented product teams and growth operations.</p>